Keyword research means finding out, in the actual words customers use, what they type into Google before and during their buying decision.
Start with what you already know
Before opening any tool, list the questions customers actually ask you in person or over WhatsApp. A tailor in Mysore might regularly get asked about blouse stitching turnaround time; that phrase, in some form, is likely also searched online.
Use free tools to expand the list
Google's autocomplete and the 'People also ask' section reveal related phrasing. Google Search Console, once your site has some history, shows the actual queries bringing visitors to your pages, which is often more useful than any guesswork.
Separate search intent, not just volume
A search for 'how to remove silk saree stains' is informational; a search for 'silk saree dry cleaning Mysore' is closer to a buying decision. Both matter, but they need different kinds of pages and different expectations of conversion.
Add location where it reflects real behaviour
Not every search includes a place name even when it is a local search, since Google often infers location automatically. Still, including area names like Gokulam or Saraswathipuram on relevant pages helps reinforce local relevance.
Group keywords by page, not spread thin
Rather than trying to rank one page for everything, group closely related terms and assign them to a single, focused page. This avoids pages competing with each other and keeps content coherent.
Key takeaways
- Start keyword research with real questions customers already ask
- Use Search Console data once available, it reflects real behaviour
- Separate informational searches from buying-intent searches
- Add local area names where genuinely relevant to the content
- Group related keywords under one focused page rather than spreading them